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(00:00) - Intro
(02:35) - When Did He First Start Working?
(05:59) - His Journey & Biggest Mistake
(14:52) - How Did He Go From ₹3 Crore to ₹1,700 Crore?
(19:38) - How Does He Crack Big Companies?
(27:38) - Why Did They Open a Company in China?
(31:28) - Why Make Supplements if It's a Small Market?
(35:13) - What Is "Fairy Dusting"?
(38:48) - The Marigold Extract Story
(42:59) - How Did He Overcome Alcoholism?
(45:56) - How Can a Young Entrepreneur Build a Conglomerate?
(48:29) - A Big Business Opportunity, According to Him
(51:56) - Outro
In today's episode, we sit down with Dr. Viju Jacob of Synthite Industries and NatXtra Supplements, the man behind one of the world's largest spice extract businesses.
We discuss why he enters markets at number four instead of chasing the top, the hidden costs of being number one, and how patience became his sharpest weapon. He explains why mastering one business beats early diversification, and the no-shortcuts path that turned a single product into a global operation.
We also discuss ”fairy dusting" in supplements, where the label promises an ingredient that is barely inside, and why China out-yields India on the same crops. A clear look at how empires are built slowly, and the rules you can apply to your own business.
Subscribe for more such conversations.
Follow Dr. Viju Jacob here:
Instagram: https://www.instagram.com/dr.viju.jacob
Follow NatXtra Synthite here:
Instagram: https://www.instagram.com/natxtra_synthite
Facebook: https://www.facebook.com/natxtraofficial
LinkedIn: https://in.linkedin.com/showcase/natxtra/
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
