What starts as a quick check of social media can quickly turn into an hour lost to scrolling. The culprit is infinite scroll, a feature once built for convenience that has become one of the most powerful tools ever created for holding our attention. In fact, it's now thought the average Brit will spend five years of their waking lives doomscrolling. So how did infinite scroll come to dominate our online lives and what is it doing to our brains?
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