This one's a live masterclass, recorded with a room full of gorgeous humans asking me absolutely anything they wanted. We pulled a tarot card, did a meditation, and then got into the real stuff: money fear, pricing, creativity, and what happens to your whole life when you stop making things.
If you're a creative human building a business and you've hit that weird squeamish feeling about earning more, this is for you. Also for you if you're booked out with one-to-one clients and can't see how to get out, or if your art has fallen to the bottom of your to do list.
Topics covered:
⭐️ The money fear that hit when my business approached $150K a year
⭐️ Why I put prices on the website instead of hiding them behind a discovery call
⭐️ Moving from one-to-one work into group programs, courses + get-it-done days
⭐️ The nightly gratitude practice that actually shifts your nervous system
⭐️ Being visible, making public mistakes, and changing your mind in front of everyone
⭐️ What my kids do when they can tell I haven't had creative time
⭐️ Energy work + letter-burning for releasing a relationship that's dragging
Key insights
💓 Money fear usually isn't about money. Mine was about becoming the wealthiest person in my family, which felt as unnatural as outliving my eldest brother
💓 Draw the version of you who earns the number that scares you. Who is she, what does she wear, what does she do with it
💓 Hiding your price loses you the enormous chunk of your audience who will never book a discovery call
💓 If you're fully booked, that's a pricing signal, not a scheduling problem
💓 You don't need to preemptively nail a new offer. Run it as an experiment and learn what you like
💓 Gratitude works because it softens the body, and a softened body can see possibilities again
💓 Nobody on earth is liked by everybody. Pretzeling yourself into the right shape for each person is not available as a strategy
💓 Creative time isn't a reward for finishing the work. It's the thing that makes the work possible
Notable quotes
"What a beautiful gift it is that a woman gets to become the wealthiest person in her family of origin."
"I am an explorer of life, and I'm going to make the best decision I can in the moment I'm in."
"If I don't create, if I don't fill my world with delicious things, my business suffers. My soul suffers. My family gets a cranky sad mum."
Leonie Dawson is a multi award-winning entrepreneur who has created over $16 million in revenue in part-time hours. She is the founder of the Unicorn Biz & Life Academy which helps over 3,000 people build unique, joyful & abundant businesses. https://www.leoniedawson.com
Links + resources mentioned
Take Action Club - enrol now for half price -- https://www.leoniedawson.com/action
Unicorn Biz & Life Academy, $99 for the year, 100+ programs including Money Manifesting & Multiple Streams Of Income -- https://www.leoniedawson.com/academy
The Lightseer's Tarot by Chris-Anne
Biddy Tarot, founded by Brigit Esselmont
The Psychology of Money by Morgan Housel
Hiro Boga, my mentor for over a decade (now retired)
#womeninbusiness #NeurodivergentEntrepreneur #CreativeBusiness #MoneyMindset #ADHDBusiness #SoulfulBusiness #TarotReading #SmallBusinessAustralia
