Launch coaches have been telling course creators the same thing year after year:
Just take your live launch content, drop it into an evergreen funnel, and let it run.
It sounds logical. It's also completely wrong.
This week's episode breaks down exactly why launch content fails inside an evergreen funnel - and why no amount of tweaking will fix a strategy that was never designed for evergreen in the first place.
I've been making millions a year - 100% from evergreen - and repurposing launch content into an evergreen funnel is one of the biggest mistakes I see course creators make. It might get you a few sales upfront. But then things go stale, and you're left thinking evergreen just doesn't work for you.
Evergreen works. The strategy was just broken from the start.
In this week's episode of Scale With Success®, I'm breaking down exactly why launch content fails inside an evergreen funnel and what makes evergreen webinars fundamentally different from the ones you built for your launch.
If you've been blaming yourself (or evergreen) for results that were actually a strategy problem - this episode will change how you see it.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
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