Étienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
We discuss:
- Why SaaS onboarding is difficult
- How the Train Track Approach can help
- How to go about finding the right onboarding strategy for your product
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