In this episode, host Michael Marchuk talks with Rick Brown and Carole Lawson, co-founders of MarketStorm about influencing AI to help your organization be found as search changes from the traditional Google keyword search paradigm.
Carole, a recognized thought leader on the death of traditional SEO, explains why GEO (Generative Engine Optimization) isn't just a new word for SEO, and Rick delivers his candid takes on the responsibility traps companies fall into with AI.
In this episode:
Why "everyone has to have an agent" thinking produces zero value
GEO explained: keywords are dead, influence is the new win
Entity SEO: your brand is a single entity across the web — and consistency is everything
The "sea of sameness" — why AI-generated content no one needs is worthless
Gated content, long-form vs. short-form, and what AI engines actually want
Why a brand mention in an AI answer counts as a win (with no click)
The quickest way to win with AI is also the quickest way to destroy your brand
Preparing for transactional search: when agents don't just recommend, they act
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