This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-making, and we've already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we're learning to slow down, ask better questions, uncover the real problem, and determine whether an opportunity is actually worth pursuing. If you're tired of wasting hours quoting jobs that never close, this episode might completely change the way you sell.
🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨
Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live
🚜💨 Purchase "The SOP Training" Bundle! 🚜💨
Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout
Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company)
https://www.lawntrepreneuracademy.com/
Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle)
https://www.lawntrepreneuracademy.com/free-sales-process
Book a Granum Demo (use BRIAN25 to save!)
https://www.Granum.com/Brian
LMN & Coffee
https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1
Coast Pay Fuel Card
https://www.CoastPay.com/Brian
EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%
🌱 LINK Membership
Be part of a community where your success isn't diminished by helping others succeed.
Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month)
https://www.lawntrepreneuracademy.com/store
🔗 Helpful Links & Resources
📬 Free Newsletter
Stay up to date with Brian's latest tips and updates.
Subscribe here:
https://www.lawntrepreneuracademy.com/
🎥 Follow Brian Online
YouTube: Brian's Lawn Maintenance
https://www.youtube.com/@BriansLawnMaintenance
Instagram: @brianslawnmaintenance
https://www.instagram.com/brianslawnmaintenance/
📘 Resources to Grow Your Business
Zero to $100K! – Start a Successful Lawn Care Business
https://www.lawntrepreneuracademy.com/
MERCH – Brian's Lawn Maintenance Apparel & Gear
https://www.lawntrepreneuracademy.com/store
Whole Ball of Wax
https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout
🧠 LMN Mastermind Sessions
Try LMN Landscape Software — use code BRIAN for special savings.
Learn more
💼 Business Services
Cycle CPA – Save $200 with code BRIAN
https://www.cyclecpa.com/
PostcardMania – Direct Mail Marketing
https://www.postcardmania.com/brian
Branded Bull – Marketing & Branding Experts
https://www.brandedbullinc.com/
Coast Pay – Fuel and Fleet Cards
https://coastpay.com/brian/
🔧 Top Tools & Equipment – Affiliate Partners
Use code BRIANS10 to save 10% at the links below.
Equipment Defender
https://www.equipmentdefender.com/
NinjaVA (Use code Brian100 to save $100)
https://www.NinjaVA.com/
Kujo Yardwear (+ Free Shipping)
https://www.kujoyardwear.com/
ISOtunes – Save 10%
https://bit.ly/3wzhaI4
Proven Locks
https://www.provenlocks.com/
Attentive AI – Promo Code Brian50 saves 50% at signup
https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani
Darwin's Grip
https://www.darwinsgrip.com/
Plow-Right Snow Markers (BRIANS10 – Save 10%)
https://www.plow-right.com/
Ballard Inc.
https://www.ballard-inc.com/
EarthWay Spreaders
https://www.earthway.com/
Rhino Hitch
https://www.rhinohitch.com/
SureCan USA
https://www.surecanusa.com/
Comfort Trim
https://www.comforttrim.com/
