You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck.
The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about.
Colin's been running his coaching business for almost 18 years, and he's tested these strategies at every level-from side hustle to multi-million dollar operation. In this episode, he breaks down exactly how to layer all three together so you're not just making money once a year, you're building a consistent revenue machine.
Real Insights:
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The Big Launch can generate 300K-500K in 4-5 days (one client did $3.2M in 4 days), but it requires "going pro"-serious planning, energy, and commitment, not a side project.
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Most coaches only do one launch per year, which isn't enough to hit their revenue goals. You need multiple revenue streams working together.
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The monthly workshop keeps money coming in consistently by being in front of cold-to-warm audiences, yet most coaches skip this step entirely.
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Conversion events are the secret money maker-Colin made $40-42K on his first one with zero ad spend and 50% conversion from a warm audience.
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You can run conversion events monthly because you're not burning through your list. You're only inviting the specific warm segment that needs that solution.
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The power isn't in one strategy-it's in stacking all three. Big launches set you on the map, monthly workshops pay the bills, conversion events are pure profit.
What You'll Learn:
- The 4 stages of executing a big launch and why most people underestimate what it takes
- How to run a monthly workshop that generates consistent revenue with minimal overhead
- The conversion event framework that converts 40-50% of warm audiences (zero ads)
- How to layer all three strategies into one year for exponential growth
Register for The Conversion Events Workshop™
https://training.colinboyd.co/conversion-events
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode342
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
