LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAY
Everyone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off.
In this coaching session, I’m answering Lauren’s question about whether influencer marketing is worth it for scaling product-based businesses. We’re breaking down the difference between gifting, paid influencer marketing, affiliates, and long-term creator partnerships. And why treating them as one big strategy can lead to unrealistic expectations.
We’re also looking at what brands like Bloom Nutrition did to build visibility at scale, why smaller creators can be valuable, and when influencer marketing makes sense in your growth journey. Because sending a few boxes and hoping for the best isn’t a strategy. and the right approach depends on where your brand is today.
If you’re considering putting serious money into creators, let’s talk about what needs to be in place before you start sending products, signing contracts, and crossing your fingers.
In this episode:
Why gifting a product doesn’t mean an influencer owes you a post
The big difference between gifted and paid influencer marketing
Why a creator’s follower count doesn’t tell the whole story
What Bloom Nutrition’s massive creator strategy can teach us
Why sending products to 15 influencers isn’t a full strategy
The hidden costs of trying to make gifting work at scale
Why influencer marketing can take months to generate meaningful results
When it makes sense to pour more fuel on your brand’s existing momentum
How to identify creators worth building long-term relationships with
The questions to ask before investing heavily in influencer marketing
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