LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT CATEGORY BUT WONDERING WHERE YOU SHOULD PUT YOUR FOCUS FIRST
In this Coaching Sessions episode, we're unpacking one of the most common questions I get from product-based founders: Should I focus on direct-to-consumer or retail first?
We'll break down the strengths, tradeoffs, and realities of each model, why trying to master both too early often slows your growth, and how to determine which channel should become the foundation of your brand before you expand.
If you're ready to scale but aren't sure where to focus your energy, this episode will help you make that decision with confidence.
In this episode:
How to know whether your product is better suited for eCommerce or retail
The biggest mistake founders make when choosing a sales channel
Why average order value changes your growth strategy
The difference between boutique retail and big-box retail
When direct-to-consumer creates a competitive advantage
Why some products simply aren't built for retail shelves
The non-negotiables every brand needs regardless of where you sell
How to choose one sales channel without limiting your long-term growth
Why mastering one channel first leads to faster scaling
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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus
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