What happens when the business you've spent more than a decade building no longer fits the life you want?
In Part 2 of my 30-year journey in fashion and entrepreneurship, I share how winding down my clothing brand, led to an unexpected career reinvention from fashion entrepreneur to founder of Chase Your Dreams Consulting and e-commerce growth strategist.
I reflect on the setbacks and lessons that shaped that transition, how COVID accelerated my move into SEO and e-commerce, and why combining decades of fashion industry experience with SEO and AI visibility became my competitive advantage.
I also explore how fashion e-commerce has changed over the past decade—from wholesale and trade shows to Shopify, live selling, virtual fit technology, on-demand manufacturing, AI agents, and agentic commerce.
After 30 years in fashion, my biggest lesson is simple: keep learning and adapting, but don't chase every opportunity. Knowing when to let go, setting boundaries, staying grounded in your values, and defining success on your own terms are just as important as growth.
About Glynis Tao
Glynis Tao is the founder of Chase Your Dreams Consulting and a Fashion E-commerce Growth Strategist. With over 30 years of experience across fashion design, product development, manufacturing, entrepreneurship, ecommerce, and digital marketing, Glynis brings a business-first perspective to SEO and AI visibility.
Today, she helps fashion, beauty, and lifestyle e-commerce brands become the brand search engines & AI recommend when customers are ready to buy.
Through her consulting work and Chase Your Dreams podcast, Glynis is passionate about taking the mystery out of SEO, sharing practical business knowledge, and helping entrepreneurs adapt to a rapidly changing industrywithout losing sight of the fundamentals that make a business successful.
Connect with Glynis
Website: https://glynistao.com
Instagram: @glynistao
LinkedIn: https://www.linkedin.com/in/glynistao/
Free Webinar: Designing for Demand
On September 24, join Glynis and product development expert Belinda Jacobs for Designing for Demand: How Fashion Brands Can Validate Demand Before Investing in Inventory.
Learn how to validate customer demand before committing to inventory, avoid costly product development mistakes, think strategically about MOQs and margins, and start building visibility before your collection launches.
Register here: https://go.glynistao.com/designing-for-demand
