Chris Reed joins today's episode of the Paddling the Blue podcast to share the 25-year story behind Reed Chillcheater, from developing the Aquatherm fabric and UK-based production to creating innovative paddling garments used by kayakers, anglers, mountaineers and the film industry. Staying small and focusing on what’s important to him has kept the business grounded.
The episode also covers Chris's personal paddling experiences, his embrace of the Greenland stick, community-focused business ethics, symposiums and more.
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