This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and manage their rosters, what it really takes to develop artists on the road, and how deals—from guarantees to ticket splits—actually come together. If you’re an artist planning your next tour or trying to understand the live side of the business, this episode gives a clear, candid breakdown of how it all works.
https://www.instagram.com/roam.artists/
https://roamartists.com/
Chapters
05:03 – Intro & ROAM Agency Origin Story
08:26 – From Partnership to Global Agency
11:32 – Why Artists Need Different Agents by Region
14:59 – Breaking Into International Markets (Asia & Beyond)
19:52 – Why Artists Blow Up in Some Countries First
25:20 – Genre & Market Differences Worldwide
34:48 – The Real Cost of Touring Today
40:16 – How Artists Cut Costs on Tour
44:48 – How Artists Actually Make Money Touring
48:16 – Tour Deals & Promoter Strategy Explained
52:11 – Marketing Tours & Selling Tickets
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
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