This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining independent.
Joseph has spent nearly two decades in the music industry, working across artist management, producer and songwriter representation, touring, marketing, and fan development. His roster includes artists, producers, and songwriters spanning multiple genres, and he's become known for his innovative approach to audience building, fan data collection, and sustainable artist growth.
Follow Joseph Pepin:
https://pepin.works/
Instagram: https://www.instagram.com/joe_pepin
Check out Ari’s Take:
https://aristake.com
00:06:14 - Intro & How Goldford Broke Through
00:08:56 - Why Most Artists Fail to Keep Their Viral Fans
00:12:28 - Understanding the Marketing Funnel for Musicians
00:16:09 - Social Media Strategy: Hooks vs. Deep Content
00:19:25 - Building a Fanbase Without Chasing Trends
00:39:42 - The B-Side Touring Model vs. Ticketmaster
00:43:09 - Why Artists Need Emails, Phone Numbers & Fan Data
00:47:20 - Goldford’s Viral Growth Strategy Revealed
00:58:57 - Songwriting Camps, Producers & Building Opportunities
01:06:18 - What It Means to Make It in the New Music Business
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
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