The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore one advantage that marketers should never underestimate in their campaigns— the power of surprise. We’ll learn how one Google Doodle won the hearts of Selena fans and even hear from Surprisologist, Tania Luna.

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Podden och tillhörande omslagsbild på den här sidan tillhör Think with Google / Gimlet Creative. Innehållet i podden är skapat av Think with Google / Gimlet Creative och inte av, eller tillsammans med, Poddtoppen.