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Are you eating “healthy” and still feeling exhausted, hungry, inflamed, or out of sync with your body? Calories and nourishment aren’t the same thing—and women’s needs can change through pregnancy, postpartum, perimenopause, and menopause.
I’m joined by Jessica Khourie, founder and CEO of JOVA, to talk about the gap she saw in women’s nutrition and what led her to build a company around practical, whole-food nourishment. After years in the corporate world, Jessica set out to make nourishing choices feel simpler in real life.
We talk about what undernourishment can look like, why nutrition needs to evolve through different seasons of life, and how stress, time, and decision fatigue can make healthy eating feel harder than it needs to be. We also get into smoothies: what makes one satisfying and balanced, common mistakes, and how convenience can fit into a nourishing routine.
Along the way, we discuss protein, fiber, blood sugar, minerals, muscle, and the difference between feeling full and feeling nourished. And we talk about the bigger picture: nourishment also includes rest, joy, movement, connection, and caring for your nervous system.
In this episode, we discuss:
- Jessica’s journey from Procter & Gamble to founding JOVA
- What it can mean to be well-fed but undernourished
- Nutrients women commonly overlook
- How nutrition needs shift through pregnancy, postpartum, perimenopause, and menopause
- Protein, fiber, blood sugar, minerals, and muscle health
- Why healthy eating can feel difficult when life is busy
- What to look for in a balanced smoothie
- Nourishment beyond food: rest, stress, joy, and connection
Links
Connect with Jessica and JOVA
Connect with Cody
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