a blurry image of a multicolored backgroundAI is changing not only what product teams can build, but also what they need to take responsibility for. As digital products increasingly affect privacy, safety, fairness, human agency, and the environment, product ethics can no longer be an afterthought, a checklist exercise carried out just before the product is shipped. Instead, ethicality should be a core product success factor that is as important as desirability, feasibility, and viability. In this episode, I explain how you can make ethicality part of your innovation process, consider it when creating and updating the product strategy and measure how ethical your product is.

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