When you hear “branding,” do you think of burning a hot iron into the side of a cow? Probably not, but that’s what a brand originally was. And metaphorically, it still is. A brand is a mark that defines where you belong, and our culture says it's never supposed to change. On this Bewildered, we start out in the world of branding culture and end up in the deep waters of impermanence and identity. We explore how the less you grip your brand, the more you find out who you actually are. Join us!

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Wandering The Path by Punch Deck | https://soundcloud.com/punch-deck
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