In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.
Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.
Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.
If you want to enhance your follow up, then this is a must-listen.
00:00 Welcome and introduction to Evelyn
01:30 What Follow Up Means
02:42 Three Follow Up Mistakes
06:52 Add Value Not Noise
09:28 Stakeholders and Account Mapping
14:01 Trust and Retention Mindset
15:46 AI and Human Touch
22:24 McDonalds Follow Up Example
26:59 Timing Next Steps and Value
32:23 When to Stop Following Up
36:39 Dear John Email Debate
40:00 Quick Fire Round
42:00 One Follow Up Challenge
43:36 Final thoughts and goodbye
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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