My guest is George Blackman, a YouTube scriptwriter who got his start writing full-time for Ali Abdaal and has since written scripts for creators from 30,000 to over 10 million subscribers.
This is George's second time on the show. Three years ago, we talked about scriptwriting fundamentals. Since then, George has started writing his own videos with AI, and he's spent most of this year building PlayWriteAI, an AI scriptwriting app with more than 700 people on the waitlist. Building it taught him something most creators haven't noticed yet: AI will tell you, very confidently, that it did ten things it never actually did.
This episode is his full process, from voice memo to a script that's ready to record.
In this episode, we talk about:
The framework behind every educational hook George writes
Why the setups and payoffs inside each segment matter more than the hook
The ending George puts on every single video, and a twist I want to try on mine
Where a human still has to make the call, and why AI will keep "improving" your script forever if you let it
By the end of this episode, you will have a repeatable system for writing scripts with AI, and a clearer sense of which parts of the work you should keep for yourself.
Free download: YouTube Script Partner skill + George’s Claude project files
PlayWriteAI
Claude Scriptwriting Project Setup
The Exact Claude Project Setup for YouTube Script Writing
Free YouTube Script Template
Free Audience Avatar Template
The YouTube Scriptwriting Playbook
AutoCut by 1of10
George's Website / YouTube / X / LinkedIn / Newsletter / Community
Full transcript and show notes
***
TIMESTAMPS
(00:00) Introduction
(02:32) George's process today
(05:10) Easy mode vs. advanced mode
(09:53) The 3 blocks of a YouTube script
(11:04) Target, transformation, stakes
(18:06) Why setups matter most
(19:52) Inside George's scriptwriting app
(22:34) Rethinking the payoff
(28:16) How many segments a video needs
(33:00) How George ends every video
(35:14) Ending on a sales video
(38:34) Where humans still matter
(43:50) How George really feels about AI
***
RECOMMENDED NEXT EPISODE
162. George Blackman: How to script your videos like Ali Abdaal and Ed from Film Booth
***
ASK CREATOR SCIENCE
Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
