In this episode of SaaSy AF, we dive into the fascinating intersection of behavioral science, psychology, and artificial intelligence with Dan Bennett, a leading behavioral scientist who studies how humans make decisions and adopt new technologies. Dan has used his knowledge to help guide some of the biggest global brands in their campaign decisions.
We discuss how uncertainty can help make better decisions, why humans hesitate towards new ideas, and the impact our decision making process has on AI uptake.
If you’re curious about how humans think, decide, and adapt to emerging tech, this conversation is a must-watch. To skip to the good bits, see here:
00:00 Introducing Dan Bennett 01:36 Why the ability to endure uncertainty matters in decision making 05:40 Prioritizing the method over the anecdote, in behavioral science 07:58 Behavioral science is a gas not a solid 09:23 Motivation isn't enough on its own for team success 10:09 How businesses can and have changed customer behavior 14:23 The concern that AI will receive the same reputation as Web3 and the power of branding 18:37 How will behavioral science evolve alongside AI in order to support growth 20:17 Why AI hype works for B2B but not employee adoption 23:18 Dan Bennett book recommendation
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