Understanding Buying Group Marketing with Nirosha Methananda

In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.

Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/understanding-buying-group-marketing-s8ep2/

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