Tracr is the world’s leading digital platform for tracing natural diamonds at scale. With a complex suite of cutting edge technologies, it provides consumers with the ability to explore the unique provenance and journey of their diamonds. In this fascinating conversation with Tracr’s CEO, Wes Tucker, he shares details about how the platform works, the collaborative approach they take to the business, and the company’s strategies for promoting the health and vitality of the industry as a whole.

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