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The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)

Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jackie breaks down the three numbers that actually decide whether your yoga or Pilates studio pays you or just keeps you busy: rent, payroll, and marketing. You'll hear what healthy looks like, the real (uncomfortable) reason owners avoid their numbers, and exactly what to do about each one — so your studio finally gives you the money, freedom, and life you built it for.

Because knowing your numbers isn't restriction, and it isn't fear. It's the most empowering thing you can do as an owner. Your numbers are the controls.

In this episode:

  • Why "protect payroll, protect rent, cut marketing" is exactly backward — and what that instinct is quietly costing you
  • The real reason we avoid our numbers (it feels disempowering, like opening a bill you're scared of) and how to flip it
  • What healthy actually looks like: payroll, rent, and marketing as a percentage of revenue
  • Rent: how to negotiate it down — and the bigger move most owners miss, monetizing your space with a Premium Value Offer (PVO)
  • Payroll: cut low-attendance classes, tie raises to attendance and performance (not tenure or certifications), and pay well without overpaying to keep someone
  • Marketing: why running Meta ads to find new people is non-negotiable, and how organic content supports it
  • The one brave action to take this week

Takeaway quote: "You don't have a revenue problem. This is a numbers problem. A sustainable business isn't a bigger grind — it's a machine that gives back."

Your action this week: Pull your numbers and calculate three percentages — payroll, rent, and marketing, each as a percent of revenue. Just look at them honestly. It's the most CEO thing you'll do all year.

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