Is YouTube Finally a True Social Network?

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.

00:00 The Power of Video Clipping

04:36 YouTube Brings Back DMs

07:04 Is YouTube a Social Network?

08:00 How DMs Drive the Algorithm

10:20 TikTok Partners With Sundance

12:38 Hollywood Embraces Vertical Dramas

15:46 Accenture Acquires Whalar Agency

18:38 CAA Launches $250M Creator Fund

19:56 The Social Reckoning Trailer

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand