What is your highest value?
Not ten things you care about.
The one thing that should become your true north when life gets difficult and decisions become complicated.
My conversation with Assaf Raz made me ask myself that question differently.
Assaf is an entrepreneur, author and devoted father whose life changed when he began thinking more seriously about responsibility, purpose and the world his children would inherit.
But one of the most powerful parts of our conversation came from a much darker period in his life.
Assaf described looking successful on the outside while privately falling apart.
During one of the hundreds of recordings he has made as a journal for himself and his family, he asked:
“Why me?”
Then came the answer:
“Why not me?”
We unpack what that means without denying pain, minimizing difficult circumstances or pretending everything that happens to us is our fault.
Because fault and responsibility aren't the same thing.
You may not have caused what happened.
But what you do next still belongs to you.
From there, we talk about purpose, values, family, integrity, doing good in the world, connection and why the people who rely on us can become a powerful reminder of who we want to be.
Assaf also gives me a question I am still thinking about:
What is your highest value?
Because it's one thing to say what matters.
It's another thing to live in a way that proves it.
This is a thoughtful one.
I hope you'll give yourself enough space to really listen.
Then ask yourself:
What matters most to me?
And:
Does my life reflect it?
We all have moments of impact.
What are you going to do with yours?
