Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!

Episode 343: Strategic Alliances

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting

Guest: Paula Seidel, CAE, IOM, Founder, Powerful Partners

My guest Paula brings her expertise in relationship management to the broader conversation of alliances and partnerships. Inspired by her recent presentation at ASAE's 2026 Annual Meeting, we dive into what makes relationships work, why we should collaborate more often, and the fact that we can do more together than alone. 

Our conversation highlights:

  • Defining Strategic Alliances vs. Partnership​s
  • Identifying Alliance Opportunities
  • Conducting Due Diligence
  • Resource and Outcome Sharing
  • Focusing on the Human Element


Paula is a fresh voice in the association world and her passion and commitment shine through! If you want to improve your organization's relationships then this is the episode for you. 

What would you like to improve about your strategic alliances? Share a comment! 

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