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Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)

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In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face.
They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy.

Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

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