10DLC & Short Code Registries- Aligning Compliance for Scalable U.S. Messaging

In this episode of MEF Leadership Forum USA 2026, you will hear from Dario Betti, CEO – MEF, Ariel Reid, VP of Customer Experience – GCH, Ayshe Alp, Director of Product – The Campaign Registry, and Melissa Atkinstall , VP of Product – Aegis Mobile.

The discussion explores how the 10DLC and short code registration ecosystem is strengthening consumer protection, preserving brand trust, and ensuring long-term channel integrity, while also addressing the growing need for predictability, consistency, and operational efficiency as enterprises scale A2P messaging.