Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle with the most mass appeal. For a premium brand, that advice isn't a growth lever – it's a slow dismantling.

In this episode, Catherine Langman unpacks why mass appeal attracts the wrong customer, trains the algorithm against you, and repels the buyer who'd happily pay full price – plus why the big programs keep giving the same advice, and the brand that runs zero sales ads on Meta on purpose and grows anyway.

Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk

Tags: premium brand marketing, ecommerce marketing, premium ecommerce, brand strategy, meta ads, facebook ads, premium positioning, considered purchase, ecommerce australia, the brand marketing show, customer acquisition, brand building

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Catherine Langman. Innehållet i podden är skapat av Catherine Langman och inte av, eller tillsammans med, Poddtoppen.