Why would a successful vintage reseller walk away from her own store? After realizing her brick-and-mortar wasn't the right fit, Desiree took a chance on Instagram Live selling—and built a thriving vintage business centered on community, personal shopping, and unforgettable customer experiences.
In this conversation with Maggie, Desiree shares how she discovered vintage in 1990s New York City, why she believes every reseller should be willing to pivot, and how personalized customer service, smarter sourcing, and live selling helped her create a business she truly loves. Whether you're a vintage reseller, thrift enthusiast, or dreaming of turning secondhand finds into a business, this episode is packed with practical insights and inspiration.
SHOWNOTES
Why closing her brick-and-mortar store was the best business decision she ever made
How Instagram Live helped her build a loyal community of repeat vintage buyers
Why she now sources vintage through wholesale warehouses instead of relying only on thrift stores
The customer service details that keep shoppers coming back again and again
How personalized shopping appointments have become a unique part of her vintage business
Why authenticity matters more than chasing every resale platform
Advice for resellers who feel stuck and need permission to pivot
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