This year, I did something that might sound counterintuitive—I unscaled my business. After years of believing that group programs were the key to making more money in less time, I shifted back into 1:1 coaching… and had my biggest month and easiest launch yet.
In this episode, I'm breaking down what I've learned after a decade in business: it's not the business model that creates freedom. I share what actually does. Because whether you're running groups, courses, 1:1, or done-for-you work, the real "code" to more income and less time isn't what most people are teaching. And once you see it, you can apply it to any model you choose.
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