Magnus Grimeland grew up in Holm outside Sande, Norway, in a community he remembers as having around 50 to 70 people.
At 16, he left Norway for UWC Atlantic College in Wales. He later studied at Harvard, served in the Norwegian Special Forces, worked at McKinsey, helped build Zalora and Global Fashion Group in Asia, and eventually founded Antler.
Today, Antler receives around 160,000 founder applications a year and backs hundreds of new companies globally.
In this conversation, we talk about why Magnus believes AI is the biggest platform shift he has experienced, why technology itself is becoming less of a moat, and why distribution increasingly matters.
We also go into what Antler looks for in founders before the numbers exist, the importance of spike, drive and grit, why European founders often sell too early, Norway’s tax debate, Singapore, mental resilience, Janteloven, success and purpose.
Music licensed through Soundstripe.Codes: ACRUT3HZ9EFCI399, 5OQTOAM7HCOAXEPU, TJ1X8CVRHVSNVNUS
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