This Cyber Monday, we're talking about the latest trending topic in retail; the first ever (mainly) digital Black Friday in a pandemic. We cover Pretty Little Thing's controversial 99% off discount, the pyschology behind pricing, how to be sustainable during sales season, and more!


Disclaimer:Amazon did not report this Prime Day as the highest ever but there has been some evidence to suggest it was.


Make sure to follow us on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPod #TheFITPodcast

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