As you tell your story from beginning to end, your listener will relate to it at a stage that connects with THEM. This is the POWER of stories. They see themselves in the story. But at which point we don’t know. Different people will connect to different stages of your story. The good thing is, if your story has a beginning, middle, and end, you should be able to connect with most people, as long as they’re interested in the topic of your story.
Your listeners will connect with you because you’re essentially ENTERING the conversation that’s happening in their head with your story. Once you do that, they will feel UNDERSTOOD and be much more open to what you have to say and offer. Their defenses have been lowered a lot because they FEEL a CONNECTION with YOU!
Overcome objections by telling stories about others who felt the same way. If you don’t know those kinds of second hand stories, you can find them in Facebook groups, or other groups online. You can listen to what other people are saying about things in your niche or area of expertise, and then share what you learn in a story format. You don’t have to use personal names, but can share the situation, and ultimately how the decision to move forward helped these people past the objection you’re addressing.
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