Welcome back to the Client Case Study Series, friend!
Today I’m talking to Jordanna Cheifetz, the founder, CEO, & resident hype woman at JAC Digital Media. For 9 years, she's been helping brands stop chasing vanity metrics & start building real connections with their audiences.
That was just it…she’d created success – the multi 6-figure company, the team, the location freedom, & the clients who stayed with her since the very beginning. And? She had the marketing skill.
So, she was extra frustrated that, nearly a decade in, she was suddenly feeling like an imposter, struggling to break her sales plateau, & even considering throwing in the towel.
What’s covered in her case study:
Where Jordanna was at before reaching out to me (retainer drought for 7+ months, chasing low-ticket sales for quick cash, working IN vs. ON the biz, hearing “no” from prospects)
Jordanna’s biggest wins (5 new 4-5 figure retainer clients in 2026 alone, raising her rates for content shoots while staying booked out, consistent high-quality leads, getting time back in her weeks, sold out panel event)
The biggest strategic shifts (restructuring her packages, ditching proposals, no more boutique pricing, a pre-qualification vetting process, selling ROI vs. features)
The biggest mindset shifts (believing people will invest long-term/high-end with HER, stepping into her leadership in the sales process)
Jordanna’s hesitations about investing after “other coaches didn’t work” & why Attraction by Design was different
What’s covered in her spotlight:
Connection is the new currency: why clients come from connection FIRST
How video helps to pre-sell prospects BEFORE they come to a free consult or sales call
Why we need more resilient entrepreneurs & less entitlement in the space
The best part?
She was able to do all this WITHOUT posting 3x daily, constantly launching new offers to “hold her audience's attention,” or sending spammy cold DM’s.
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