Amazon’s new “Buy For Me” button sounds helpful… but is it quietly rerouting your customers and sales without your consent? In this episode, I’m joined by Angie Chua of Bobo Design Studio to break down how this Amazon Buy For Me feature actually works, how it integrated her shop without her opting in. Plus we dive into what every small business, maker, and toy brand needs to watch out for when Amazon “digitally dupes” your product.

If you sell on your own website, Etsy, Shopify, or anywhere online, you need to understand how features like Amazon Buy For Me could impact your margins, your customer data, and the future of your business.

✨ In this episode, you’ll learn:

  • What the Amazon “Buy For Me” button is and how it’s using AI to complete orders
  • How Angie discovered strange “@buyforme.amazon” emails and what they meant for her shop
  • Why this feature is a potential wolf in sheep’s clothing for indie brands and toy businesses
  • Steps you can take to protect your customer relationships and pricing
  • How to think strategically about marketplaces vs your direct-to-consumer channels


For the links mentioned in this episode visit: www.thetoycoach.com/602

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About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

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