Author Branding vs. Genre Branding: Building Reader Loyalty with Daniel Willcocks

340 / Horror author and podcaster, Daniel Wilcox, joins us to discuss how he’s building a sustainable author career through embracing creativity, connecting with readers, and writing across genres.

• Navigating burnout and returning to a day job for creative freedom and stability - “what feeds you verses what pays you”
• Finding success in the age of AI through events and personal interactions
• Building an author brand across genres while establishing clear reader expectations
• The importance of mindset, resilience, and focusing on the reader experience

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⚡Links:

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