281: How to 3X Your Wedding Prices in Just 12 Months

Today we are running it back with a very special TLM Alumni Myla Li!! This episode was recorded in August of 2024 so make sure you go take a peek at her work to see how much she has grown since then!

What if you could scale your wedding photography business from $3K to $10K+ weddings in just one year? That’s exactly what Myla Li did, and she’s sharing her journey in this episode of The Level Up Podcast.

From second shooting over 20 weddings in her first year to booking five-figure weddings for 2025, Myla reveals how she used Instagram marketing, strategic branding, and unique offerings like Super 8 film to differentiate herself in the luxury market. She also discusses the mindset shifts that helped her break into high-end weddings and scale her business—while still working full-time as an engineer.

If you’re a photographer or filmmaker looking to raise your prices, attract luxury clients, and build a profitable brand, this episode is a must-listen!

In this episode, we cover:
✔️ How Myla went from $3K weddings to booking five-figure weddings in one year
✔️ The role of second shooting and portfolio curation in building a luxury brand
✔️ Why branding and Instagram marketing are key to attracting high-end clients
✔️ How adding Super 8 film photography & videography helped her stand out
✔️ The mindset shifts required to confidently increase pricing without pushback
✔️ How The Luxury Mastermind helped Myla scale her business quickly

💬 What’s your biggest challenge in growing your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Loved this episode?
Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.

Timestamps:
00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Myla Li: From Engineer to Luxury Wedding Photographer
12:01 – 20:00 | Starting a Wedding Photography Business in 2021
20:01 – 28:00 | Scaling from $3K to $10K+ Weddings in One Year
28:01 – 34:00 | The Power of Branding & Instagram for Growth
34:01 – 39:00 | Final Thoughts

Connect with Myla:
https://www.instagram.com/mylaliphotos
https://mylaliphotos.com/

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/