#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast!

Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It brings together four mobile growth leaders to cut through the AI hype and share what's actually working — from app user acquisition to retention.

This session goes beyond buzzwords to unpack the real unit economics of AI-driven testing, the challenges of letting go of control, and what companies like Blinkist are learning on the ground as they make the shift from automation to agentic systems.

Without any further ado, let's go!

The topics covered on the webinar:

• The real value of ai in mobile growth today
• AI tools for non-technical teams
• What is agentic ai? (plain-english explanation)
• Feature's "press play": automated aso at scale
• Trust, control & human-in-the-loop
• From automation to agentic: what gets harder
• Building knowledge bases & setting guardrails
• Letting go of control: risk/reward balance
• Observability & attribution in agentic marketing
• Blinkist × amp: real-world agentic crm
• Strategic ai vs. execution ai
• Reinforcement learning explained
•  Final takeaways & recommendations

The expert panel:

👥 Sven Jurgens – Mobile Growth Consultant (Host) 👥 Andy Carvel – Partner & Co-Founder at Phiture 👥 Matt Dyson – VP Marketing, Blinkist 👥 Ed Brocklebank – Head of Solutions, Aampe

Host

Business Of Apps - connecting the app industry since 2012