Cyclists can spend an extraordinary amount of money chasing performance. Supplements promise better recovery. Wearables promise better training decisions. Ketones promise another fuel source. Ceramic components and aero equipment promise free watts.
But which purchases actually provide enough benefit to justify the cost?
CTS Head Cycling Coach Adam Pulford evaluates seven popular cycling purchases through the lens of performance per dollar. He digs into supplements, recovery wearables, ketones, cryotherapy, ceramic drivetrain components, altitude masks, and aero socks – looking at what the evidence supports, where marketing gets ahead of the science, and where athletes may be better off investing instead.
HOST
Adam Pulford has been a CTS Coach for nearly two decades and holds a B.S. in Exercise Physiology. He's participated in and coached hundreds of athletes for endurance events all around the world.
