Welcome to another episode of the Simplify Your Sales podcast! Today I’m SO excited to be here withJillian Lesliebecause holy cow, she is an absolutely INSPIRING serial business woman that I feel like has had her toes dipped in absolutely everything at some point-- which I’ll have her share about in a bit because she could tell stories for DAYS.
But the main reason I wanted to bring Jillian on is because she is an absolutely GENIUS when it comes to email marketing and converting visitors into email subscribers-- I mean, she + her business-partner husband even has a couple of wildly popular apps they’ve developed that are used by business owners all over the world to grow their email lists. So trust me-- today’s episode is going to be good!
In today's episode, Jillian and I chat about:
How Jillian got to where she is today (Her background is incredible!)
How email marketing fits into the grand scheme of things with running an online business
I know you’ve got multiple email lists from your different businesses-- is there one strategy that you’ve found to work the best at growing those lists?
There’s a lot of mixed feelings around pop-ups out there-- but Jillian swears by them! She shares a bit more about why she is a fan + how they’ve impacted her list growth
Are there specific types of freebies that convert best with popups (a free video training, lead magnet, resource library, etc.)? What about the language/copy used in a popup?
How do you know if a popup is working effectively? Is there a certain conversion rate number you like to see?
I know you're going to absolutely love today's episode!
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