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The best marketing a dental practice can get is patients talking about you. In part two, Stephen Taylor, Director of Marketing at Delmain, and Dr. Melissa Seibert dig into social media, reviews, community presence, and patient experience, and why fixing the leaks in your practice often beats spending more on ads.
In this episode, you'll learn:
- Using social media for branding and validation rather than as a primary patient acquisition channel
- Aligning your content with your ideal patient and your brand
- Why platforms penalize inconsistent posting
- Facebook groups and becoming a pillar of your community
- How to ask for reviews and referrals without being slimy, and why your team is your biggest asset
- Low-key community marketing ideas that build goodwill
- Recommended reading: Influence by Robert Cialdini and The 1-Page Marketing Plan
- Marketing as a force multiplier: how front desk training turned more phone calls into new patients without more ad spend
- Why understanding patient behavior, like how many still prefer to call, shapes where you invest
- AI answering services at the front desk: the patient experience and HIPAA considerations
Questions answered in this episode:
Is organic social media worth it for a dental practice? It helps with branding and validation, but consistency and alignment with your ideal patient matter. Patient word of mouth usually drives more new patients than your own posts.
How do I get more Google reviews? Train your team to ask, especially the people who spend the most time with patients, and make the ask simple and sincere.
Should I spend more on ads if marketing isn't working? Not first. Fix leaks like unanswered calls and poor phone conversion, then scale what's working.
About the guest: Stephen Taylor is Director of Marketing at Delmain, a dental marketing company that supports practices with websites, SEO, paid ads, and patient acquisition. Learn more at delmain.co.
Hosted by Dr. Melissa Seibert, DMD, MS, FAGD, ABGD. The Dental Digest Podcast is a top 1% podcast for general dentists focused on clinical dentistry: restorative dentistry, occlusion, endodontics, implants, imaging, and practice growth. For CE, case discussions, and a community of GPs who love clinical dentistry, join Elevated GP at theelevatedgp.com.
