Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged.

Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question.

Guest: Mitushi Sharma and Santosh Desai

Host: Sonikka Loganathan

Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices

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