In 1910, Jack Johnson and James J. Jeffries clashed in Reno, Nevada to contest the world heavyweight crown in what was then billed as “The Fight of the Century.” At stake was far more than a mere boxing championship, as the black Johnson, having taken the belt from Canadian Tommy Burns in 1908, was thought by the white public in America to be wholly unfit to hold the title. Jeffries, an undefeated former champion and the most legitimate “Great White Hope,” had been repeatedly summoned to return to boxing so he could defeat the brash Johnson and reinstate the white man’s rightful place atop the athletic hierarchy. His quest would prove fruitless, but the legendary Johnson vs Jeffries match, with its buildup and aftermath, was a genuine sensation and social phenomenon, an event that galvanized the public while reflecting the hateful ideologies of the age
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