September 26, 1960. John F. Kennedy and Richard Nixon meet in a CBS studio in Chicago for the first televised debate between presidential nominees. Kennedy arrives tan, relaxed, and fully prepped. Nixon arrives with a fever and a bad knee, turns down the studio makeup, and goes on live TV covered in a drugstore powder called "Lazy Shave."

It took CBS president Frank Stanton years of lobbying, and a change in federal law, to get the two men on stage. Seventy million Americans watched, and the night has been remembered ever since as the moment image beat substance. But is that really what happened? And did the TV audience and the radio audience really see two different winners?

Special thanks to our guest David Greenberg, professor of history, journalism, and media studies at Rutgers University and author of Republic of Spin: An Inside Look at the American Presidency.

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