The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member

NOTES

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SUMMARY

Should you stop using LinkedIn Conversation Ads? After months of testing across multiple high-spend accounts, the answer may surprise you. In this episode of The LinkedIn Ad Show, AJ Wilcox shares compelling evidence that LinkedIn Message Ads are consistently outperforming Conversation Ads—delivering dramatically higher open rates and, in many cases, cutting cost per conversion in half. AJ walks through the data, the experiments, LinkedIn's explanations, and why he believes marketers should rethink their sponsored messaging strategy until the platform addresses the issue. If you're investing in LinkedIn Ads, then this episode is for you.

TRANSCRIPT

For the full show transcript, see the show notes page here: Episode 169