Cattle Ranchers and Alternative Protein: Common Ground, with Rich Bradbury

Rancher and regenerative agriculture expert Rich Bradbury and I have WAY more in common than you might think.  He envisions a future where farmers are empowered to feed a better future, and so do I.  Today we discuss actionable steps to leverage shared sustainability goals, finding common ground between ranchers, plant-based, and cell-based experts; Rich gives a rancher's perspective on the plant-based boom; and I share a controversial opinion you definitely want to check out.