Live sports have become an increasingly valuable asset, driving audiences and ad dollars to record highs. Three leaders in media share how they are playing, and winning the game of streaming sports:

Lori Conkling, YouTube Global Head of TV, Film and Sports Partnerships

Rick Cordella, NBC Sports President

Hans Schroeder, NFL EVP of Media Distribution

This conversation was moderated by CNBC Senior Media & Tech Correspondent Julia Boorstin at the Gameplan Sports Business Summit hosted by CNBC and Boardroom on September 10th 2024.


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