271. DANCE + REBRANDING: Know When to Pivot

This is DANCE + REBRANDING.

This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE + 

Here’s what you can expect from our pivot:

Same great content, new name, logo, iconography, and then some! 

Spoiler: Rebrands are as much MIND MANAGEMENT as they are BRAND MANAGEMENT. Pivots aren’t just about new directions; they are an exercise in negotiating where you put your weight.  They're a conversation with self (inward) and a statement of self (outward) that can expose a TON of unwanted feelings. 

Get ready for all the juicy details:

• The moment I KNEW beyond a doubt that I needed to change the name of the podcast.
• How Toni Basil influenced the new title. 
• Why I decided to SHIFT, not STOP.

271 episodes in. We're just getting (re)started.

Watch the full episode on YouTube.

Show Notes:

Hire Bree Reetz for your Brand Design!

Listen to DANCE + Will Loftis

Listen to DANCE + Toni Basil

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